STEPHANIE RIO MACFARLAND | Reading Real Estate, North Reading Real Estate, Wakefield Real Estate


Selling a home can be quick and seamless, particularly for an individual who crafts a property selling blueprint. Now, let's take a look at three tips to help you create a successful plan to sell your house.

1. Analyze the Local Housing Market

A seller who understands the housing market in his or her city or town may be better equipped than other sellers to achieve the optimal results during the property selling journey. In fact, this seller can use various housing market data and insights to make informed decisions time and time again.

For a home seller, it is important to review the prices of recently sold houses in his or her city or town. This individual also should find out how long these residences were available before they sold. With this housing market data in hand, a home seller can determine whether a buyer's or seller's market is in place.

Furthermore, a home seller should look at the prices of comparable houses in his or her city or town. This housing market data will enable a house seller to see how his or her residence stacks up against the competition and prepare accordingly.

2. Learn About Your Home's Strengths and Weaknesses

Consider what separates your home from other houses in your area. This will allow you to explore ways to showcase your residence to the right groups of potential buyers.

Look at your house from the buyer's perspective and think about why a buyer may choose to purchase your residence. Then, you can craft a buyer-centric home selling blueprint designed to stir up lots of interest in your home.

It may be beneficial to conduct a home inspection too. By performing a home inspection, you can learn about any underlying house issues. You next can address these issues before you add your house to the real estate market.

3. Collaborate with a Real Estate Agent

A real estate agent is a must-hire for a home seller who is unsure about how to create a successful property selling blueprint, and for good reason. This housing market professional can offer expert insights into the real estate market and home selling journey. By doing so, a real estate agent can help you make the best-possible decisions throughout the property selling cycle.

In addition, a real estate agent will do whatever it takes to help you get the best price for your residence. He or she will promote your residence to the right groups of potential buyers, set up property showings and open house events and much more. And if a buyer submits an offer to purchase your home, a real estate agent will help you analyze this proposal and determine whether to accept, reject or counter it.

Ready to list your home? Take advantage of the aforementioned tips, and you can develop a home selling blueprint and boost the likelihood of enjoying a successful property selling experience.


Want to list your house? Ultimately, you'll want to work with an expert listing agent, i.e. a housing market professional who knows what it takes to get the best price for a residence.

Let's face it – hiring a listing agent can be tough, particularly for a first-time home seller. Lucky for you, we're here to help you streamline your search for the perfect listing agent.

Now, let's take a look at three tips that you can use to find the right listing agent for your house.

1. Learn About a Listing Agent's Background

Evaluating a listing agent's background often serves as a great first step in the home selling process. It allows you to better understand how long a listing agent has worked in the real estate sector and learn about his or her industry expertise.

In most cases, you should have no trouble finding information about a listing agent online. Or, you can always call a listing agent's office for more information.

Allocate the necessary time and resources to learn about listing agent's background. That way, you can understand this housing market professional's experience, education, networking skills and much more and plan accordingly.

2. Conduct a Face-to-Face Meeting with a Listing Agent

If a listing agent looks good on paper, invite him or her to meet with you. By doing so, you can gain first-hand insights from this housing market professional and find out what separates him or her from other listing agents.

Prepare a list of interview questions before a face-to-face meeting with a listing agent. This will enable you to get the insights you need to make an informed decision.

Also, evaluate a listing agent's communication skills and personality. If you feel comfortable with a listing agent after a face-to-face meeting, don't hesitate to hire this individual to help you sell your residence.

3. Get Client Referrals

How has a listing agent helped past home sellers optimize the value of their properties? Request client referrals from a listing agent, and you can receive additional insights into how this real estate professional has supported home sellers over the years.

A top-notch listing agent should be able to provide you with multiple client referrals. Meanwhile, it only takes a few minutes to reach out to a listing agent's past clients and learn about their home selling experiences.

Client referrals can help you accelerate the process of finding the right listing agent. Moreover, they can provide insights into what it is like to work with a listing agent throughout the home selling cycle.

Lastly, be sure to ask past clients how a listing agent approached challenges throughout the home selling process. If a listing agent went above and beyond the call of duty to help past clients overcome myriad home selling challenges, he or she probably will be able to help you do the same.

Selecting the right listing agent may seem impossible at first. But with the aforementioned tips, you can choose a listing agent that will promote your residence to the right groups of homebuyers consistently.


Let's face it – no condo seller wants to deal with a high-pressure negotiation. Lucky for you, we're here to help you streamline the process of selling your condo so you can avoid stressful negotiations with property buyers.

What does it take to remain calm, cool and collected during a negotiation with a condo buyer? Here are three tips that every condo seller needs to know.

1. Consider the Condo Buyer's Perspective

As an informed condo seller, it is important to consider both sides of a negotiation. By doing so, you can evaluate a condo buyer's perspective and plan your next move accordingly.

For condo sellers, the goal is to get the best price for a property. As such, a condo seller who performs extensive housing market research probably understands the true value of his or her residence.

On the other hand, a condo buyer is likely to conduct real estate market research on his or her own. This property buyer also will assess the current condition of a condo in relation to his or her budget and submit an offer that accounts for these factors.

Ultimately, a condo seller and buyer should try to find common ground. That way, both parties can work together to get the best results out of a negotiation.

2. Review All of Your Options

After a condo seller accepts a buyer's proposal, the next step likely involves a property inspection. At this point, a condo acquisition may move forward, or a condo seller might need to rethink his or her plan.

If a condo inspector discovers myriad problems with a property, a condo buyer may ask the seller to complete repairs or lower the price of the property. Meanwhile, a condo seller will need to review all of his or her options quickly.

Following a condo inspection, it is important to consider the results of the evaluation.

If a condo seller discovers major repairs are required, he or she should consider completing the repairs or lowering the price on a property.

Or, if a condo buyer asks for a major price reduction even though only minimal repairs are needed, a seller should be unafraid to say "No" to the buyer's requests.

It is important for a condo seller to feel comfortable with any decision that is made throughout the property selling cycle. Thus, if a condo seller is uncomfortable with completing property repairs or reducing the price of a residence after a property inspection, he or she should be ready to decline a buyer's demands.

3. Consult with a Real Estate Agent

A real estate agent will handle negotiations between a condo seller and buyer. Therefore, this housing market professional can play a pivotal role in a seller's ability to get the best price for a condo.

Consulting with a real estate agent who possesses condo experience is key. This real estate agent can keep you up to date during negotiations with condo buyers and ensure you are fully satisfied with the final results.

Take advantage of the aforementioned tips, and you can move one step closer to maximizing the value of your condo.


Adding your residence to the housing market can be tricky. And for those who are unprepared for the potential pitfalls of the real estate market, it may be difficult to get the best results from the home selling journey.

Fortunately, we're here to teach you about the housing market so you can understand what it takes to optimize the value of your home.

To better understand the ins and outs of the real estate market, let's take a look at three common misconceptions that are frequently associated with selling a house.

1. Your home has increased in value since you initially purchased it.

What you paid for your house a few years ago is unlikely to match what it is worth today. As such, it is important for a home seller to understand the current state of the real estate so he or she can price a residence accordingly.

A home seller should look at the prices of comparable residences before adding his or her home to the housing market. By doing so, this home seller can see how his or her residence stacks up against the competition and price it based on the current housing market's conditions.

Also, a home seller should complete a property appraisal. This evaluation allows a home seller to receive expert insights into a house's pros and cons. Plus, a home appraisal ensures a property seller can prioritize myriad home improvement projects to help boost a house's value.

2. You should have no trouble stirring up plenty of interest in your house.

Although a home seller enjoys his or her residence, there is no guarantee that homebuyers will feel the same way. Therefore, a home seller should allocate the necessary time and resources to enhance a property's appearance both inside and out.

Completing simple home exterior improvement projects like mowing the front lawn and clearing dirt and debris from the walkways can make a world of difference in homebuyers' eyes. These home exterior improvements will help you bolster your house's curb appeal and boosts your residence's chances of making a positive first impression on homebuyers.

In addition, don't forget to declutter your residence's interior as much as possible. This will make it easy for homebuyers to imagine what life may be like if they purchase your home.

3. You don't need support from a real estate agent.

When it comes to selling your residence, it is always better to err on the side of caution. With a real estate agent at your side, you may be able to accelerate the home selling process and improve your chances of maximizing the value of your house.

A real estate agent will help you manage challenges throughout the home selling process. He or she will show you how to list your residence and promote it to the right groups of homebuyers, along with provide comprehensive responses to your home selling questions.

Employ a real estate agent to guide you along the home selling process – you'll be happy you did. A real estate agent will do everything possible to ensure you can sell your residence quickly and effortlessly.


As a home seller, it is important to do everything possible to make your residence an attractive choice for buyers. Because if your home stands out from the pack, you may be better equipped than other sellers to enjoy a fast, seamless and profitable house selling experience.

Ultimately, there are many ways to make your home an attractive option for buyers, and these include:

1. Perform Home Improvements

If your home has a leaky roof, defective heating and cooling system or other problems, there may be no time like the present to perform house upgrades. That way, you can transform assorted home weaknesses into strengths.

For home sellers who are uncertain about how to upgrade their residences, it may be beneficial to conduct a home inspection. This evaluation enables a home inspector to review your residence both inside and out. Then, a home inspector will provide a report that details his or her findings, and you can use the report results to prioritize home improvement projects.

2. Remove Clutter

If your home is full of antiques, furniture and various personal belongings, it may be tough for homebuyers to envision what life may be like if they purchase your residence. Conversely, if you eliminate clutter from your home, you can show off your living space's full potential to buyers.

Oftentimes, it helps to rent a storage unit before you list your residence. This unit will allow you to store a wide range of personal belongings in a safe place until your house sells.

It also may be a good idea to host a yard sale or sell excess items online. By doing so, you can simultaneously remove clutter and earn extra cash.

3. Boost Your Residence's Curb Appeal

Your house's curb appeal is a difference-maker in homebuyers' eyes. If your home boasts a pristine front lawn, flawless siding and other dazzling exterior features, your residence may stand out to buyers as soon as they see it. Comparatively, if your house has a messy front lawn, damaged siding and other noticeable flaws, your residence is unlikely to make a positive first impression on buyers.

Allocate time and resources to bolster your house's curb appeal – you'll be happy you did. If your home makes a positive first impression on homebuyers, you may receive lots of interest in your residence. And as a result, you may be able to accelerate the house selling cycle.

Lastly, as you search for ways to distinguish your residence from other available houses, you may want to hire a real estate agent. This housing market professional can offer expert recommendations and suggestions to help you enhance your residence. Plus, if you have any concerns or questions throughout the home selling journey, a real estate agent will always be available to address them.

Ensure your residence is an attractive option for buyers – use the aforementioned tips, and you can differentiate your house from the competition.




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